What gets captured
Popup abandonment
A buyer opens the Sendway popup, enters a valid phone with items in the cart, then leaves without ordering.
Shopify checkout abandonment
Buyers who abandoned Shopify’s native checkout are pulled in automatically every hour, marked with a “Shopify checkout” badge.
What you see
- Three stat cards up top: Outstanding value (money sitting in abandoned carts), Recovered (orders and revenue won back, with the share recovered via SMS), and SMS sent.
- The Outstanding list: source, customer, products (click for the full cart with subtotal, shipping, COD fee, discount, total), and value. A dot marks carts you’ve already texted.
- The Recovered list: each won-back buyer linked to their order, with value and date.
Recovering a cart
1
Click Send SMS on a cart
The standard SMS composer opens with the Cart reminder template ready.
2
Keep the cart link
The message includes a short cart link variable — it reopens the buyer’s exact cart so they finish in seconds.
3
Send
Standard SMS pricing applies (see SMS). When the buyer completes the order, the cart moves to Recovered and its revenue is attributed to SMS.
Recovery is always merchant-initiated — Sendway never texts your buyers automatically. Send recovery messages only where you have a lawful basis to contact the buyer (your own terms/consent practice); a transactional tone (“your cart is saved, complete it here”) works best.
Tips
Text within the hour
Text within the hour
Recovery odds fall fast. A cart abandoned at lunch is best texted before dinner.
One message, not a campaign
One message, not a campaign
One polite reminder converts; repeated texts burn trust (and money). The list shows which carts you’ve already texted.
Lead with the link, not a discount
Lead with the link, not a discount
Most abandoners were interrupted, not unconvinced. Start with the plain reminder; keep discounts for your Exit Nudge.